Trade Mark Value
Why are Coca-Cola and Microsoft the top two most valuable brands in the world
with estimated brand values of over US$60,000,000,000?
Why are brands like
Apple, Amazon.com, Yahoo!, Samsung and HSBC the top five fastest growing
brands of 2004?
There is extraordinary potential value in every brand.
A combination of having the
vision to create a viable brand from the very beginning, committing to it and taking
the initiative to legally protect it has made these mega-brands what they are today.